It’s a new year and everyone in the QSR business is wondering where the economy is headed as we charge into 2011.  To get you going with a few LSM tips to start off the year here are 10 things you can do immediately to jumpstart sales in your QSR or café:

• Sample your products to prospective customers on a regular basis

• Have a loss leader product to draw new customers

• Start a happy hour with some of your products at slow times of the day.

• Get a web presence! Have a simple 3-5 page website designed about your business with a Google map

• Get on Google Maps!

• Buy a big brandy balloon for business cards. Draw a winner each week/month for a prize. Free meal, etc.

• Start a Facebook fan page

• Use the business cards to build a data base for emailing information on new promotions or to encourage people to be fans on your Facebook fan page

• Fitness center near you? Offer discounts to members. Do cross promotions.

• Sell gift vouchers for your store to clubs and other organizations.

My list of LSM ideas is extensive and when you subscribe to my blog you will get the full list (and updates when I hear of new ideas from readers and others). Many of the items on the list are certainly not new and many things you may have tried in the past but forgotten about. Use it as a guide or just a reminder of the tried and true.

Check back daily as we delve deeper into some of these “Calls To Action” each day.

To your profitability…

RStevens